Event guide

Fi Europe 2026: Keep Ingredient Samples, Specifications and Contacts Together

Fi Europe 2026 takes place November 17–19 at Messe Frankfurt. An ingredient sample is easier to evaluate when the supplier’s contact stays connected to the application, functional target and trial information discussed. This guide covers visitor access and a Habsy workflow for recording those details, separating R&D questions from purchasing questions, and following up with the specifications or samples the project needs.

Habsy11 min read

Fi Europe event guide, November 17 to 19, 2026

Fi Europe at a glance

Fi Europe key factsChecked Nov 4, 2026
Dates
November 17 to 19, 2026Tuesday to Thursday
Exhibition hours
Nov 17–18: 10:00–18:00; Nov 19: 10:00–16:00Standard visitor hours, local time; selected passes permit 09:00 entry.
Venue
Messe FrankfurtFrankfurt, Germany
Entry
Paid visitor passes; normally age 16+The organiser has a nursing-mother/baby exception; confirm the current policy.
Official website
figlobal.comConfirm details before you travel

Who exhibits and who attends Fi Europe?

Start with the finished-product application and what the formulator is trying to change: flavour, texture, handling or another defined requirement. Keep sample requests and application notes with the ingredient supplier’s contact. A procurement colleague may also need pack size, availability and delivery information, so record whether the next step is a lab trial, a technical question or a commercial review. These are suggested discussion points, not claims that any ingredient is approved for a particular use.

Who exhibits

  • Food and beverage ingredient suppliers
  • Flavour and texture specialists
  • Nutrition and functional ingredient providers
  • Ingredient-processing technology suppliers
  • Food-industry service providers

Who attends

  • Food and beverage R&D teams
  • Ingredient purchasing managers
  • Food technologists and formulators
  • Product-development teams
  • Ingredient distributors

Use the official exhibitor list and programme to group ingredient and application-support meetings. The Innovation Hub is listed in the programme; confirm the time and access for sessions before arranging an appointment around them. Visitor, early-entry and exhibitor hours are different.

How to prepare for Fi Europe with Habsy

Most of the work happens before you reach Frankfurt. Set up Habsy once and every conversation at the show ends with a saved contact, the context you need and a next step.

If you are visiting

Before you fly

  1. 1

    Create your Professional digital card

    Share your details by QR code, NFC or link instead of paper cards.

  2. 2

    Add your Business digital card

    Your company profile and brochures, for partners and suppliers you meet.

  3. 3

    Create a Fi Europe category

    Plus the visitor intent signals below, to sort vendors by fit later.

  4. 4

    Turn on Send my digital card back

    Everyone you scan gets your card automatically.

If you are exhibiting

Before you fly, for every rep

  1. 1

    Install Habsy on every rep's phone

    Give each rep a digital card, plus one Business digital card for the company.

  2. 2

    Set up intent signals and templates

    Every rep qualifies and follows up the same way, by email or WhatsApp.

  3. 3

    Add an enquiry form to your card

    Print its QR code on the booth so visitors leave details when you are busy.

  4. 4

    Create a Fi Europe campaign

    Bringing several reps? Every scan lands in one live list.

How to set up Habsy before Fi Europe

Five steps, in the order the app walks you through them. Visitors need steps 1 to 3. Exhibitors should do all five.

1. Create your digital business cards

Every Habsy account includes two free digital cards under MyQR: a Professional digital card for you and a Business digital card for your company, with your services and brochures. Habsy's AI builds them from your LinkedIn profile and website, or from a photo of your own business card. Share them by QR code, NFC or link. The person you share with opens your card in their browser, with no app needed, and saves your contact in one tap. Add an enquiry form so visitors who scan your card leave their details and are saved as a new contact.

Create your digital business cardsHabsy
  1. Professional digital card in Habsy, ready to share at Fi Europe

    1Your Professional digital card

  2. Business digital card in Habsy with the company profile, ready to share at Fi Europe

    2Your Business digital card

  3. Sharing a Habsy digital card by QR code, NFC or link at Fi Europe

    3Share by QR code, NFC or link

2. Add intent signals

Intent signals are tap-to-answer questions you fill in for every contact, so every rep records the same details in seconds. In Settings, open Manage Intent Signals, then tap Create with AI to get suggestions from your website, or Create Manually to add the set below.

Set up intent signalsHabsy
  1. Manage Intent Signals in Habsy, set up before Fi Europe

    1Open Manage Intent Signals

  2. Reviewing the intent signals Habsy suggests for Fi Europe

    2Review the signals Habsy suggests

  3. Tapping intent signal answers after scanning a contact at Fi Europe

    3Tap the answers after each scan

Intent signals for Fi Europe
Organization typeSingle choice
  • Food manufacturer
  • Beverage manufacturer
  • Ingredient distributor
  • Brand owner
  • Contract manufacturer
RoleSingle choice
  • R&D manager
  • Procurement manager
  • Food technologist
  • Product development lead
Interested inMultiple choice
  • Functional ingredients
  • Flavours
  • Texture systems
  • Nutrition ingredients
  • Processing solutions
Buying timelineSingle choice
  • Within 3 months
  • 3 to 6 months
  • 6 to 12 months
  • Researching
Product rangesNumber
Enter a number
Next stepSingle choice
  • Request samples
  • Send application notes
  • Discuss trial requirements
  • Introduce a colleague

Add them in Settings, Manage Intent Signals, with Create Manually, or start with Create with AI and adjust the options to match what you sell or what you are looking for.

3. Create a Fi Europe category

Create a category called Fi Europe and set it as your default for the days of the event, so every contact you scan at the show is filed under it automatically. After the show, use it as a filter to export only your Fi Europe contacts to Excel, CSV or VCF in one step. Exhibitors on Habsy Platform can also use the Fi Europe category to track how the event performed: contacts captured, companies reached, intent signals and each rep's results.

Create and add a categoryHabsy
  1. Creating a Fi Europe category in Habsy

    1Create the category

  2. Choosing the Fi Europe category when saving a contact

    2Pick it when you save a contact

  3. The Fi Europe category shown on a saved contact

    3Find it on every contact

4. Set up your email and WhatsApp templates

Connect your email account or WhatsApp Business account in Settings before the show. Then, with Send email or WhatsApp template turned on in your Card Preferences, your follow-up goes out from your own account the moment you save a scanned contact. The visitor often has your message, and your digital card, before they leave your booth. It shows you are organized and quick to respond, and it puts you ahead of every exhibitor who follows up next week. To write the template, open Email Templates or WhatsApp Templates in Settings, describe the message, and Habsy's AI writes it. Add variables such as the contact's name and company so every message is personal. Here is a template you can copy for Fi Europe:

Fi Europe follow-up template
NameFi Europe formulation and sample follow-up
SubjectFollowing up from Fi Europe: specifications and trial samples

Hi {{recipient.name}},

It was good meeting you at Fi Europe in Frankfurt.

I would be happy to share ingredient specifications and application information for the product work {{recipient.company}} is considering.

Would you prefer to review the technical information first, or discuss sample quantities, processing requirements and the timing of your formulation trials?

Best regards,
{{user.name}}
{{user.company}}

Words in braces are variables. Habsy fills them in from each contact and from your profile when you send.

Set up your templatesHabsy
  1. AI writing a follow-up template for Fi Europe contacts in Habsy

    1Let AI write the template

  2. WhatsApp follow-up templates saved for Fi Europe contacts

    2Save your WhatsApp templates

  3. Email follow-up templates saved for Fi Europe contacts

    3Save your email templates

5. Set your Card Preferences

Choose what Habsy does each time you save a contact, once in Settings or per save. It runs in the background while you move on to the next conversation.

Set onceDefaults in Settings, or change them per save
Runs in the backgroundNo waiting between conversations
Works for every saveSingle scans, batches and manual entries
Card PreferencesAfter every save
Company and profile details (AI)Look up the company and the person automatically
Send email or WhatsApp templateYour follow-up template goes out right after save
Send my digital card backThey get your card while you are still talking
Sync to CRMPushed to Salesforce, HubSpot, Zoho CRM, Dynamics 365, Odoo, Zapier or any of the 10+ CRM integrations

Sofia Weber saved at Fi Europe · 4 steps running in the background

Email, WhatsApp and CRM steps need the matching integration.

How to capture every contact at Fi Europe

Use one app for every contact you make, wherever you make it: at the booth, in a session, at a reception or over dinner. Every rep and every visitor captures contacts on their own phone, free and with no scan limit, and every contact lands in one list with your category, intent signals and notes.

Capture every contactHabsy
  1. Scanning a business card with Habsy at Fi Europe

    1Scan a business card

  2. Scanning an event badge QR code with Habsy at Fi Europe

    2Scan a badge QR code

  3. Typing in a contact with manual entry in Habsy at Fi Europe

    3Type it in with manual entry

  • Badges: point the Habsy scanner at a badge and Habsy reads the attendee's details from its QR code. If a badge holds only a registration number, scan the person's business card or type them in.
  • Business cards: scan each card in seconds, or switch to Batch and scan up to 150 cards in about 5 minutes without leaving the camera. Habsy reads cards in 200+ languages.
  • QR codes: scan digital business cards from any provider, LinkedIn QR codes and contact QR codes.
  • NFC: turn on NFC on the scan screen, then hold an NFC business card or an NFC event badge to the back of your phone. Habsy reads the contact and saves it, with no camera needed.
  • Manual entry: no card and no QR code? Choose Manual and type the details in.
  • Offline: capture continues when the hall Wi-Fi is busy, and contacts process once you reconnect.

Many shows also sell official lead retrieval through the organizer. Habsy works on its own or next to it. For more, read lead capture vs lead retrieval.

How to add context while you talk

A contact without context is hard to follow up. Before the next conversation starts, add what you discussed and what you promised.

  • Intent signals: tap the answers on the review screen after each scan.
  • Voice notes: tap Add Voice Note and say what they need. Habsy turns it into a searchable transcript.
  • Text notes: type a quick note, such as "Specifications and samples for 3 ranges".
  • Reminders: in 1 hour, in 4 hours, tomorrow at 9 AM or any date and time, with a repeat and an alarm. All of them appear in My reminders.

Here is what a contact from Fi Europe looks like with context added:

SW

Sofia Weber

R&D Manager, Meadowline Foods

Fi Europe

Intent signals

  • Food manufacturer
  • R&D manager
  • Functional ingredients
  • 3 to 6 months
  • 3 ranges
  • Request samples

Notes

Reformulating 3 ranges; needs ingredient specifications, sample quantities and application support.

0:42 · "Please send specifications and trial samples for our 3 ranges so the formulation team can review."

Reminder

Friday, 9:00 AM · Send ingredient specifications and samples

Illustrative example: fictional person, company and buying requirements; not an actual attendee record.

Going to Fi Europe?

Your digital card and lead capture in one app.

Unlimited scanning, text notes, reminders and exports are free. Categories, voice notes, intent signals and templates require Habsy Plus. Habsy Platform is separately priced for teams.

What to do in Habsy after Fi Europe

The show ends on Thursday, November 19. What you do in the next 48 hours decides how many of those conversations turn into meetings, partners or deals.

If you visited: pick up the conversations you started

  • See who looked at your card: open QR analytics to see how many people viewed and saved your digital card, how they engaged and where.
  • Save and call back: save vendors to your phone contacts, and set a reminder to call back the ones you want to hear more from.
  • Drop a message: Habsy writes a short email or WhatsApp message for any contact, mentioning where you met.
  • Export and share: export your Fi Europe category to Excel, CSV or VCF, by date range, with a copy sent to your email, and share the shortlist with your team.
QR analyticsYour card at Fi Europe
186Card views
64Contacts saved
21Enquiries
47Link clicks

Top locations

Frankfurt142
Cologne18
Munich11

Example numbers.

Pick up after the showHabsy
  1. Exporting Fi Europe contacts from Habsy to Excel, CSV or VCF

    1Export to Excel, CSV or VCF

  2. Setting a call-back reminder for a Fi Europe contact

    2Set a reminder to call back

  3. Sending a quick follow-up message to a Fi Europe contact

    3Send a quick message

If you exhibited: follow up within 48 hours

  • Thursday evening: batch scan any cards left in your pockets and check that every contact has a note.
  • Friday: filter by intent signals, such as "Book a demo" and "Within 3 months", and send your Fi Europe template to the hottest contacts first.
  • Send at scale: select several contacts on the home screen, choose email or WhatsApp and a template, and send to all of them.
  • Next week: work through the rest by reminder, sync qualified contacts to your CRM, and export the list to Excel, CSV or VCF.
Follow up within 48 hoursHabsy
  1. Writing a personal follow-up with AI for a Fi Europe contact

    1Write the follow-up with AI

  2. Picking an email or WhatsApp template for each Fi Europe contact

    2Pick a template for each contact

  3. Selecting several Fi Europe contacts to send one follow-up

    3Select several contacts and send

For more message ideas, see our follow-up email templates.

Exhibiting with a team? Run Fi Europe on Habsy Platform

When several reps work the booth, the hard part is not capturing leads. It is knowing, during the show and after it, who met whom, who is hot and who follows up. Habsy Platform is the web dashboard for that, at app.habsy.ai. Reps keep scanning in the app, and the manager sees everything in one place.

app.habsy.ai

Habsy Platform campaign dashboard with total cards, companies, enrichment, engagement score and intent signals, as a team sees it for Fi Europe
A Habsy Platform campaign dashboard: totals, enrichment, engagement and intent signals for one event.
  • One campaign for Fi Europe: every rep's contacts land in one live list, by rep and by day.
  • Clear ownership: assign contacts, set reminders, and get alerts when two reps meet the same person.
  • Follow-up from one place: sync to your CRM and run email sequences, WhatsApp and LinkedIn outreach for the whole team.

The Fi Europe post-event report

When the show ends, Habsy turns your Fi Europe contacts into a post-event report: what your team captured, who you met, what they told you through your intent signals, and a dossier on every company with how well it fits your business. Use it to decide who to call first and whether the next edition is worth the booth. Here is what it could look like for Fi Europe, with example data:

Post-event report · Fi Europe

Fi Europe post-event report overviewEvent details, totals, capture quality and key observations for an example report.POST-EVENT REPORTFi EuropeExport all dataVENUEMesse FrankfurtDATESNovember 17 to 19, 2026TYPETrade show · B2BREPS8 reps scanning186COMPANIES212CARDS205/212CONTACT ON CARD57REQUEST SAMPLESCAPTURE QUALITYEmail on card201/212Phone on card188/212Named person209/212Intent signals filled164/212Voice notes72/212KEY OBSERVATIONS64 of 186 companies are food manufacturers.Functional ingredients is the top interest.41 contacts plan to buy within 3 months.38 contacts hold C-level titles.Tuesday, November 17 was the busiest day at the booth.

Overview: what your team captured at Fi Europe, how complete it is, and what stands out.

Habsy Platform has one team price, with no per-event or per-lead fees. See Habsy for teams or explore the platform.

Bottom line

Record application, functional targets, sample needs and documentation with each ingredient supplier so your Fi Europe shortlist supports formulation trials after the show. Visitors: create your digital card and scan every card and badge you collect. Exhibitors: set up intent signals and templates before you fly, capture every contact in one app, and follow up within 48 hours. See event lead capture with Habsy.

Bringing a team to Fi Europe and other events this year? See how Habsy works for sales teams, or book a demo of Habsy Platform.

Habsy is not affiliated with Informa Markets. Event details come from the official Fi Europe website and can change.

Keywords

  • Fi Europe 2026
  • Fi Europe Frankfurt
  • ingredient sourcing
  • Fi Europe visitor hours
  • food ingredient samples
  • formulation follow-up
  • ingredient supplier contacts

Frequently Asked Questions

When and where is Fi Europe 2026?
Do all Fi Europe passes have the same entry time?
Is Fi Europe admission free?
What is the minimum visitor age at Fi Europe?
What should I note after discussing an ingredient sample?
How do I keep R&D and procurement follow-up distinct?
Does Fi Europe have its own networking and lead-capture app?
Can Habsy read a Fi Europe badge?
What should the Fi Europe follow-up request or provide?
Which Habsy features need a paid plan?

Going to Fi Europe?

Capture every contact you make in Frankfurt.

Connect each ingredient supplier to the application, specification and sample request you discussed, then follow up with a clear formulation-trial next step.