Article
Jan 28, 2026
NY NOW 2026: Your Complete Guide
NY NOW 2026 Winter Market is the leading wholesale trade show for gift, home, jewelry, and accessories brands in North America. Taking place February 1–3, 2026, at the Jacob K. Javits Convention Center in New York City, this bi-annual event brings together thousands of legacy and emerging brands with buyers from independent stores, department stores, museums, galleries, and e-commerce retailers worldwide.
Why NY NOW 2026 Matters for Wholesale Buyers and Brands
NY NOW 2026 guide with dates, venue details, exhibitor categories, parking, and visitor info. Learn how to capture and follow up on wholesale leads at Javits Center.
Event: NY NOW 2026
Dates: February 1–3, 2026
Venue: Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001, United States
Organiser: Emerald X, LLC (Emerald Expositions)
More Details: https://nynow.com
NY NOW sets the buying calendar for the first half of the year, making it a critical sourcing and relationship-building event for wholesale decision-makers.
High-Value Opportunities You'll Find at NY NOW
Sourcing from over 5,000 brands across 35+ product categories in a single venue eliminates weeks of scattered supplier meetings. Buyers discover emerging designers through curated Incubator and Rising Artisans programs while building long-term relationships via panels, networking events, and brand showcases. NY NOW also delivers early insights into design trends, sustainability practices, and market direction that influence buying decisions for the next six months.
Who You'll Meet Across the Value Chain
Independent retail store buyers sourcing distinctive home décor, gifts, and jewelry
Department store merchandising and sourcing teams
E-commerce retailers and DTC brands exploring wholesale and private-label partnerships
Museum gift shop curators and gallery owners
Boutique and specialty store owners
Buying associations and cooperative purchasing groups
Exhibitor List at NY NOW 2026
Gift and Lifestyle Brands
Home Décor and Furnishings Brands
Jewelry and Accessories Designers
Tabletop, Dining, and Kitchenware Brands
Stationery, Paper Goods, and Craft Brands
Sustainable and Ethical Product Manufacturers
Real Challenges Professionals Face at NY NOW
By mid-morning on Day 1 at the Javits Center, buyers are juggling booth maps, printed show guides, and stacks of business cards. Notes like “great ceramics supplier” or “jewelry brand for Q2” lose meaning without context. Photos of cards pile up, conversations blur together, and by the time the event ends, it’s difficult to remember who said what.
Weeks later, many promising conversations go cold because the context that made them valuable was never captured properly. This is where most event ROI is lost.
The Smarter Way to Capture Conversations at NY NOW
Manual note-taking does not scale at a high-density trade show like NY NOW. Habsy Business Card Manager helps buyers and brands capture conversations cleanly and act fast.
With Habsy, teams can:
Scan business cards and exhibitor badges instantly
Add contextual notes like “Q2 reorder interest” or “custom packaging available”
Record short voice notes during or immediately after conversations
Tag contacts by category, priority, or buying intent
Set Day-1 follow-up reminders
Remove duplicates and export clean, CRM-ready CSV files for Zoho, HubSpot, or spreadsheets
Why use Lead capture Tool over Exhibitor Tools
https://habsy.ai/blog/badge-scanners-vs-lead-capture-platforms-breaking-the-myths
Visitor Pass, Registration, and Entry Details
NY NOW follows a tiered registration model.
Buyers and retailers can register for visitor passes via https://nynow.com
Exhibitors register through booth packages
Check-in opens February 1 at 7:30 AM
Bring photo ID and confirmation email
Digital badges may be issued through the NY NOW mobile app
Visitor badges include access to the full show floor, seminars, workshops, and the Bulletin marketplace.
A Smooth Guide to the Expo Venue
Expo Venue: Jacob K. Javits Convention Center
655 West 34th Street, New York, NY 10001, United States
The Javits Center is located on Manhattan’s West Side and is well connected by road, rail, and public transit.
From LaGuardia Airport (LGA)
Distance: 8 miles
Travel Time: 25–35 minutes by taxi or rideshare
From Newark Liberty International Airport (EWR)
Distance: 12 miles
Travel Time: 40–50 minutes by taxi or rideshare
From Penn Station
Distance: 1.2 miles
Walk: 20 minutes
Subway: A/C/E line to 34th Street, then 5-minute walk
By Road and Public Transport
Multiple MTA bus routes and subway lines serve the area. Ride-share services are widely available.
Parking for NY NOW 2026
Parking is available in multiple garages near the Javits Center, particularly along 11th Avenue and 12th Avenue. Typical rates range from $15 to $25 per day. Due to high demand during NY NOW, visitors are advised to reserve parking in advance using services like SpotHero or ParkWhiz and arrive early on Day 1.
Turning NY NOW Into Long-Term Value
NY NOW is more than a three-day sourcing event. Each conversation represents a potential reorder, collaboration, or long-term supplier relationship.
With Habsy, conversations become tagged leads, Day-1 follow-ups, and CRM-ready actions instead of forgotten cards. The event is your sourcing sprint. The real growth happens when follow-ups are fast, relevant, and consistent.
FAQs About NY NOW 2026
Q1. Is NY NOW 2026 only for wholesale buyers?
A. Yes. NY NOW is a wholesale-only trade show for retailers, buyers, and brands.
Q2. Do buyers need to pay to attend NY NOW 2026?
A. Many qualified buyers can attend for free. Some categories may require a paid pass.
Q3. How many brands exhibit at NY NOW?
A. NY NOW features over 5,000 brands across gift, home, jewelry, and lifestyle categories.
Q4. What is the best way to capture leads at NY NOW?
A. Scan cards or badges, add brief context, and follow up within 24 hours.
Q5. Can I follow up with contacts after NY NOW ends?
A. Yes. Post-event follow-ups are expected and often lead to orders and partnerships.
