Article

NY NOW 2026: Your Complete Guide

NY NOW 2026: Your Complete Guide

NY NOW 2026 Winter Market is the leading wholesale trade show for gift, home, jewelry, and accessories brands in North America. Taking place February 1–3, 2026, at the Jacob K. Javits Convention Center in New York City, this bi-annual event brings together thousands of legacy and emerging brands with buyers from independent stores, department stores, museums, galleries, and e-commerce retailers worldwide.

Jacob K. Javits Convention Center exterior during NY NOW 2026 wholesale trade show in New York City
Jacob K. Javits Convention Center exterior during NY NOW 2026 wholesale trade show in New York City

Why NY NOW 2026 Matters for Wholesale Buyers and Brands

Why NY NOW 2026 Matters for Wholesale Buyers and Brands

NY NOW 2026 guide with dates, venue details, exhibitor categories, parking, and visitor info. Learn how to capture and follow up on wholesale leads at Javits Center.

Interior of NY NOW 2026 at the Javits Center with wholesale gift, home, and jewelry exhibitor booths

Event: NY NOW 2026
Dates: February 1–3, 2026
Venue: Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001, United States
Organiser: Emerald X, LLC (Emerald Expositions)
More Details: https://nynow.com

NY NOW sets the buying calendar for the first half of the year, making it a critical sourcing and relationship-building event for wholesale decision-makers.

High-Value Opportunities You'll Find at NY NOW

Sourcing from over 5,000 brands across 35+ product categories in a single venue eliminates weeks of scattered supplier meetings. Buyers discover emerging designers through curated Incubator and Rising Artisans programs while building long-term relationships via panels, networking events, and brand showcases. NY NOW also delivers early insights into design trends, sustainability practices, and market direction that influence buying decisions for the next six months.

Who You'll Meet Across the Value Chain

  • Independent retail store buyers sourcing distinctive home décor, gifts, and jewelry

  • Department store merchandising and sourcing teams

  • E-commerce retailers and DTC brands exploring wholesale and private-label partnerships

  • Museum gift shop curators and gallery owners

  • Boutique and specialty store owners

  • Buying associations and cooperative purchasing groups

Exhibitor List at NY NOW 2026

  1. Gift and Lifestyle Brands

  2. Home Décor and Furnishings Brands

  3. Jewelry and Accessories Designers

  4. Tabletop, Dining, and Kitchenware Brands

  5. Stationery, Paper Goods, and Craft Brands

  6. Sustainable and Ethical Product Manufacturers

Buyers and exhibitors networking inside NY NOW 2026 at the Jacob K. Javits Convention Center

Real Challenges Professionals Face at NY NOW

Real Challenges Professionals Face at NY NOW

By mid-morning on Day 1 at the Javits Center, buyers are juggling booth maps, printed show guides, and stacks of business cards. Notes like “great ceramics supplier” or “jewelry brand for Q2” lose meaning without context. Photos of cards pile up, conversations blur together, and by the time the event ends, it’s difficult to remember who said what.

Weeks later, many promising conversations go cold because the context that made them valuable was never captured properly. This is where most event ROI is lost.

The Smarter Way to Capture Conversations at NY NOW

Manual note-taking does not scale at a high-density trade show like NY NOW. Habsy Business Card Manager helps buyers and brands capture conversations cleanly and act fast.

With Habsy, teams can:
Capture

  • Business card scanning powered by AI OCR with 99% accuracy

  • QR badge scanning for instant capture from any event-issued or exhibitor badge, no manual entry needed

  • Professional QR codes tied to your personal Habsy profile; instantly share your contact details, create a modern first impression, and make networking faster and more effective in a single scan

  • Business QR codes tied to your company profile, give buyers instant access to your brochures, product highlights, and business details on their phone. Print it on booth banners so visitors can scan and explore at their own pace without crowding your stand

  • NFC tap-to-capture for contactless lead collection at your booth

  • NFC-enabled team profiles; phone-to-phone tap to exchange contact details instantly, no app required on their end

  • Offline capture that syncs once you are connected

Qualify & Add Context

  • Intent signals captured at the point of conversation; tag each lead by buying stage, interest level, or decision timeline so your team knows exactly where to focus when follow-up begins

  • Smart tagging by buyer type, product line, or priority

  • 10-second voice notes to preserve conversation details

Act & Follow Up

  • One-tap follow-up reminders within the 24-hour window

  • Email follow-up: Habsy enables follow-ups with AI-generated messages, reusable templates, and personalized outreach based on contact context

  • WhatsApp follow-up: Habsy enables fast WhatsApp follow-ups with AI-generated messages, reusable templates, and personalized outreach based on contact context

  • Advanced search and saved filters for prioritized outreach

Clean & Export

  • Use Habsy's CRM integration to move qualified leads directly into your sales workflow. Review and qualify leads in Habsy, then push high-intent contacts to HubSpot, Zoho CRM, or Salesforce automatically or manually, your choice.

  • CRM-ready CSV export compatible with any CRM

Instead of walking away with a pile of paper, you leave the show with a clean, prioritized, revenue-ready lead list.

Why use Lead capture Tool over Exhibitor Tools
https://habsy.ai/blog/badge-scanners-vs-lead-capture-platforms-breaking-the-myths



Visitor Pass, Registration, and Entry Details

Visitor Pass, Registration, and Entry Details

NY NOW follows a tiered registration model.

  • Buyers and retailers can register for visitor passes via https://nynow.com

  • Exhibitors register through booth packages

  • Check-in opens February 1 at 7:30 AM

  • Bring photo ID and confirmation email

  • Digital badges may be issued through the NY NOW mobile app

Visitor badges include access to the full show floor, seminars, workshops, and the Bulletin marketplace.



A Smooth Guide to the Expo Venue

A Smooth Guide to the Expo Venue

Expo Venue: Jacob K. Javits Convention Center
655 West 34th Street, New York, NY 10001, United States

The Javits Center is located on Manhattan’s West Side and is well connected by road, rail, and public transit.

From LaGuardia Airport (LGA)

Distance: 8 miles
Travel Time: 25–35 minutes by taxi or rideshare

From Newark Liberty International Airport (EWR)

Distance: 12 miles
Travel Time: 40–50 minutes by taxi or rideshare

From Penn Station

Distance: 1.2 miles
Walk: 20 minutes
Subway: A/C/E line to 34th Street, then 5-minute walk

By Road and Public Transport

Multiple MTA bus routes and subway lines serve the area. Ride-share services are widely available.

Parking for NY NOW 2026

Parking for NY NOW 2026

Parking is available in multiple garages near the Javits Center, particularly along 11th Avenue and 12th Avenue. Typical rates range from $15 to $25 per day. Due to high demand during NY NOW, visitors are advised to reserve parking in advance using services like SpotHero or ParkWhiz and arrive early on Day 1.

Turning NY NOW Into Long-Term Value

Turning NY NOW Into Long-Term Value

NY NOW is more than a three-day sourcing event. Each conversation represents a potential reorder, collaboration, or long-term supplier relationship.

With Habsy, conversations become tagged leads, Day-1 follow-ups, and CRM-ready actions instead of forgotten cards. The event is your sourcing sprint. The real growth happens when follow-ups are fast, relevant, and consistent.

FAQs About NY NOW 2026

Q1. Is NY NOW 2026 only for wholesale buyers?
A.
Yes. NY NOW is a wholesale-only trade show for retailers, buyers, and brands.

Q2. Do buyers need to pay to attend NY NOW 2026?
A.
Many qualified buyers can attend for free. Some categories may require a paid pass.

Q3. How many brands exhibit at NY NOW?
A.
NY NOW features over 5,000 brands across gift, home, jewelry, and lifestyle categories.

Q4. What is the best way to capture leads at NY NOW?
A.
Scan cards or badges, add brief context, and follow up within 24 hours.

Q5. Can I follow up with contacts after NY NOW ends?
A.
Yes. Post-event follow-ups are expected and often lead to orders and partnerships.



See Habsy in action

Schedule a 25 minute live product demo with full Q&A