Article

Jan 28, 2026

IMTM TOURISM EXHIBITION 2026: Your Complete Guide

The IMTM Tourism Exhibition 2026 stands as Israel's flagship tourism marketplace, drawing over 17,000 trade visitors and exhibitors from more than 50 countries to Expo Tel Aviv on February 3-4. This B2B trade show connects global destinations with Israel's resilient travel-savvy audience, who took over 7 million trips abroad in 2024 despite challenges. As a cornerstone event in the Eastern Mediterranean, it offers unmatched networking for tourism professionals targeting high-spending Israeli outbound travelers.

Expo Tel Aviv exterior during IMTM Tourism Exhibition 2026 with international tourism professionals arriving at the venue

Why IMTM 2026 Matters for Tourism & Trave

IMTM 2026 guide: Feb 3-4, Expo Tel Aviv directions, visitor entry, tourism leads. How Habsy business card scanner helps capture tourism leads at Tel Aviv.

Interior of IMTM Tourism Exhibition 2026 at Expo Tel Aviv showing tourism boards and travel companies in B2B meetings
Interior of IMTM Tourism Exhibition 2026 at Expo Tel Aviv showing tourism boards and travel companies in B2B meetings

Event: IMTM 2026
Dates: February 3–4, 2026
Venue: Expo Tel Aviv, Tel Aviv, Israel
Organiser: Ortra Ltd.
More Details: http://www.imtm-telaviv.com

IMTM plays a central role in shaping outbound travel partnerships across leisure, corporate, and MICE segments in Israel.

High-Value Opportunities You’ll Find at IMTM

  • Explore tourism offerings from 300+ exhibitors across leisure, corporate travel, and MICE

  • Connect with decision-makers through structured B2B meetings and hosted buyer programs

  • Learn about travel trends including sustainability, recovery markets, and digital booking

  • Position your brand in front of 17,000+ trade visitors actively sourcing partners

Who You’ll Meet Across the Value Chain

  • Tour operators and travel agents managing outbound Israeli travel

  • Hotel, resort, and hospitality group representatives

  • Destination marketing organizations from 50+ countries

  • MICE planners for incentives and corporate travel

  • Travel tech companies showcasing booking and personalization platforms

  • Hosted buyers and travel media professionals

Exhibitor List at IMTM TOURISM EXHIBITION 2026

  1. National and Regional Tourism Boards

  2. Tour Operators and Travel Agencies

  3. Hotels, Resorts, and Hospitality Groups

  4. MICE and Corporate Travel Providers

  5. Travel Technology and Booking Platforms

  6. Airlines, Cruise, and Transport Partners

    These are the exhibitors who are exhibiting in the IMTM 2026

Tourism professionals networking and exchanging contacts inside IMTM Tourism Exhibition 2026 at Expo Tel Aviv

Real Challenges Professionals Face at IMTM

Real Challenges Professionals Face at IMTM

By mid-day at Expo Tel Aviv, conversations pile up fast. Business cards from tour operators, destination marketers, and hospitality partners stack up with little context attached.

Notes blur together. Which buyer wanted group travel pricing? Which destination asked for a pilot program? Without structure, high-intent conversations fade quickly once the event ends.

Days later, follow-ups stall because priorities were never captured clearly. This is where most event ROI quietly disappears.

The Smarter Way to Capture Conversations at IMTM

Manual notes break down at high-volume B2B travel events. Habsy Business Card Manager helps teams capture conversations cleanly and act while intent is fresh.

With Habsy, teams can:

  • Scan business cards and exhibitor badges instantly

  • Add short notes like “Israeli group travel interest” or “MICE pilot discussion”

  • Record quick voice notes to preserve context

  • Tag contacts by segment or priority

  • Set Day-1 follow-up reminders

  • Export clean, CRM-ready CSV files

Visitor Pass, Registration, and Entry Details

IMTM 2026 uses a professional registration system for trade visitors, hosted buyers, exhibitors, and media.

  • Register via the official website: http://www.imtm-telaviv.com

  • Select the correct category during registration

  • Hosted buyer programs require prior approval

  • Digital badges are issued after registration approval

  • On-site registration is available but queues form early

A Smooth Guide to the Expo Venue

Expo Venue: Expo Tel Aviv
94 Yigal Alon Street, Tel Aviv, 6109202, Israel

Expo Tel Aviv is centrally located with modern halls and strong public transport connectivity.

From Ben Gurion International Airport (TLV)

Distance: Approx. 20 km
Travel Time: 25–35 minutes by taxi

From Tel Aviv Central Railway Station

Distance: Approx. 8 km
Travel Time: 20–30 minutes by bus or taxi

By Road and Public Transport

Multiple Dan Bus routes and light rail connections serve the exhibition grounds. Use Moovit or Google Maps for real-time routing.

Parking for IMTM TOURISM EXHIBITION 2026

On-site parking is available at Expo Tel Aviv, with additional nearby parking areas around Rokach Boulevard. Typical rates range from $10 to $15 per day. Exhibitors and visitors are advised to arrive early during peak hours.

Turning IMTM Into Long-Term Value

IMTM 2026 is more than a two-day event. It is a gateway to long-term tourism partnerships with one of the world’s most active outbound travel markets.

With Habsy, conversations turn into tagged leads, timely follow-ups, and structured CRM data instead of forgotten cards. The brands that move fastest after IMTM are the ones that convert interest into revenue.

FAQs About IMTM TOURISM EXHIBITION 2026

Q1. Is IMTM a B2B-only event?
A. Yes. IMTM is designed for tourism professionals, buyers, exhibitors, and media.

Q2. Do visitors need to register in advance?
A. Yes. Pre-registration is recommended for faster entry and badge access.

Q3. How many exhibitors attend IMTM?
A. IMTM features over 300 exhibitors from more than 50 countries.

Q4. What is the best way to capture tourism leads at IMTM?
A. Scan cards or badges, add brief context, and follow up within 24 hours.

Q5. Can I follow up with contacts after IMTM ends?
A. Yes. Post-event follow-ups are expected and often lead to partnerships.