Article
Jan 28, 2026
IMTM TOURISM EXHIBITION 2026: Your Complete Guide
The IMTM Tourism Exhibition 2026 stands as Israel's flagship tourism marketplace, drawing over 17,000 trade visitors and exhibitors from more than 50 countries to Expo Tel Aviv on February 3-4. This B2B trade show connects global destinations with Israel's resilient travel-savvy audience, who took over 7 million trips abroad in 2024 despite challenges. As a cornerstone event in the Eastern Mediterranean, it offers unmatched networking for tourism professionals targeting high-spending Israeli outbound travelers.

Why IMTM 2026 Matters for Tourism & Trave
IMTM 2026 guide: Feb 3-4, Expo Tel Aviv directions, visitor entry, tourism leads. How Habsy business card scanner helps capture tourism leads at Tel Aviv.
Event: IMTM 2026
Dates: February 3–4, 2026
Venue: Expo Tel Aviv, Tel Aviv, Israel
Organiser: Ortra Ltd.
More Details: http://www.imtm-telaviv.com
IMTM plays a central role in shaping outbound travel partnerships across leisure, corporate, and MICE segments in Israel.
High-Value Opportunities You’ll Find at IMTM
Explore tourism offerings from 300+ exhibitors across leisure, corporate travel, and MICE
Connect with decision-makers through structured B2B meetings and hosted buyer programs
Learn about travel trends including sustainability, recovery markets, and digital booking
Position your brand in front of 17,000+ trade visitors actively sourcing partners
Who You’ll Meet Across the Value Chain
Tour operators and travel agents managing outbound Israeli travel
Hotel, resort, and hospitality group representatives
Destination marketing organizations from 50+ countries
MICE planners for incentives and corporate travel
Travel tech companies showcasing booking and personalization platforms
Hosted buyers and travel media professionals
Exhibitor List at IMTM TOURISM EXHIBITION 2026
National and Regional Tourism Boards
Tour Operators and Travel Agencies
Hotels, Resorts, and Hospitality Groups
MICE and Corporate Travel Providers
Travel Technology and Booking Platforms
Airlines, Cruise, and Transport Partners
These are the exhibitors who are exhibiting in the IMTM 2026

Real Challenges Professionals Face at IMTM
Real Challenges Professionals Face at IMTM
By mid-day at Expo Tel Aviv, conversations pile up fast. Business cards from tour operators, destination marketers, and hospitality partners stack up with little context attached.
Notes blur together. Which buyer wanted group travel pricing? Which destination asked for a pilot program? Without structure, high-intent conversations fade quickly once the event ends.
Days later, follow-ups stall because priorities were never captured clearly. This is where most event ROI quietly disappears.
The Smarter Way to Capture Conversations at IMTM
Manual notes break down at high-volume B2B travel events. Habsy Business Card Manager helps teams capture conversations cleanly and act while intent is fresh.
With Habsy, teams can:
Scan business cards and exhibitor badges instantly
Add short notes like “Israeli group travel interest” or “MICE pilot discussion”
Record quick voice notes to preserve context
Tag contacts by segment or priority
Set Day-1 follow-up reminders
Export clean, CRM-ready CSV files
Visitor Pass, Registration, and Entry Details
IMTM 2026 uses a professional registration system for trade visitors, hosted buyers, exhibitors, and media.
Register via the official website: http://www.imtm-telaviv.com
Select the correct category during registration
Hosted buyer programs require prior approval
Digital badges are issued after registration approval
On-site registration is available but queues form early
A Smooth Guide to the Expo Venue
Expo Venue: Expo Tel Aviv
94 Yigal Alon Street, Tel Aviv, 6109202, Israel
Expo Tel Aviv is centrally located with modern halls and strong public transport connectivity.
From Ben Gurion International Airport (TLV)
Distance: Approx. 20 km
Travel Time: 25–35 minutes by taxi
From Tel Aviv Central Railway Station
Distance: Approx. 8 km
Travel Time: 20–30 minutes by bus or taxi
By Road and Public Transport
Multiple Dan Bus routes and light rail connections serve the exhibition grounds. Use Moovit or Google Maps for real-time routing.
Parking for IMTM TOURISM EXHIBITION 2026
On-site parking is available at Expo Tel Aviv, with additional nearby parking areas around Rokach Boulevard. Typical rates range from $10 to $15 per day. Exhibitors and visitors are advised to arrive early during peak hours.
Turning IMTM Into Long-Term Value
IMTM 2026 is more than a two-day event. It is a gateway to long-term tourism partnerships with one of the world’s most active outbound travel markets.
With Habsy, conversations turn into tagged leads, timely follow-ups, and structured CRM data instead of forgotten cards. The brands that move fastest after IMTM are the ones that convert interest into revenue.
FAQs About IMTM TOURISM EXHIBITION 2026
Q1. Is IMTM a B2B-only event?
A. Yes. IMTM is designed for tourism professionals, buyers, exhibitors, and media.
Q2. Do visitors need to register in advance?
A. Yes. Pre-registration is recommended for faster entry and badge access.
Q3. How many exhibitors attend IMTM?
A. IMTM features over 300 exhibitors from more than 50 countries.
Q4. What is the best way to capture tourism leads at IMTM?
A. Scan cards or badges, add brief context, and follow up within 24 hours.
Q5. Can I follow up with contacts after IMTM ends?
A. Yes. Post-event follow-ups are expected and often lead to partnerships.
