Real Challenges Professionals Face at IMTM

By mid-day at Expo Tel Aviv, conversations pile up fast. Business cards from tour operators, destination marketers, and hospitality partners stack up with little context attached.

Notes blur together. Which buyer wanted group travel pricing? Which destination asked for a pilot program? Without structure, high-intent conversations fade quickly once the event ends.

Days later, follow-ups stall because priorities were never captured clearly. This is where most event ROI quietly disappears.

The Smarter Way to Capture Conversations at IMTM

Not all lead capture tools are designed for the pace and pressure of a busy trade show floor. Habsy is built specifically for high-volume exhibition environments where conversations move fast, context matters, and follow-up speed directly impacts revenue.

Capture

• AI-powered business card scanning with high OCR accuracy

• QR badge scanning for fast lead capture from event-issued badges without manual entry

• Professional QR profiles for instantly sharing personal contact details during networking

• Business QR profiles that let visitors access brochures, company details, products, and links directly from booth banners or displays

• NFC-enabled digital business card sharing and two-way contact exchange

• Phone-to-phone NFC sharing with no app required on the recipient’s side

• Offline capture support that syncs automatically once internet connectivity returns

• Batch scanning for processing stacks of business cards quickly after events

Qualify & Add Context

• Intent signals captured during conversations to prioritize leads by buying stage or interest level

• Categories for organizing contacts by buyer type, product line, campaign, or priority

• Quick notes and voice notes with transcription to preserve important conversation details

• One-tap reminders for scheduling timely follow-ups before leads go cold

• AI enrichment for adding professional and company context to captured contacts

Act & Follow Up

• AI-generated email follow-up templates personalized using captured contact context

• AI-powered WhatsApp follow-up templates for faster outreach after meetings and events

• Advanced filters for building targeted outreach lists instantly

• Team visibility and platform workflows for managing leads across events and campaigns

Clean & Export

• Duplicate detection after sync to identify repeated contacts before CRM export

• Review workflows for validating and organizing captured data

• Direct CRM integrations through the Habsy Platform with HubSpot, Zoho CRM, Salesforce, and more

• Option to either push leads directly to CRM or first qualify and organize them before syncing

• CRM-ready CSV exports compatible with virtually any sales or workflow system

Instead of leaving an event with scattered business cards and incomplete spreadsheets, teams leave with clean, organized, context-rich, revenue-ready lead data prepared for immediate follow-up.